Event Guru Software’s COO, Mark Williams, was elected to his 3rd term as the Chair for the Corporate Advisory Council at the Association of Collegiate and Conference and Events Directors- International.  “It is an honor to be involved with ACCED-I in this leadership position and I look forward to continuing to work hard to help…

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Mark Williams was recently selected to speak at the upcoming National Association of College Auxiliary Services Conference (NACAS) October 14 – 17. The annual C3X conference and expo will be held in Orlando, FL and draws higher education professionals together to network and learn more about enriching the campus experience. Mark’s presentation is entitled Introducing…

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Lights, Camera, Action!  These are the 3 words synonymous with the film and screen industry. All the movies from the big blockbusters like StarWars to the small independent films use this same phrase at one point or another.  However, unlike the movie Field of Dreams when Kevin Costner says “if you build it they will come,” movies…

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Within the meetings and conference industry your customer retention percentage is a great barometer when it comes to measuring the strength of your business.  A high customer retention rate means the customers are satisfied with your venue and choose to come back again and again.  A low customer retention rate is usually a red flag…

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No if, ands, or buts about it your business is suffering if you are using multiple systems to manage its day-to-day operations.  The time it requires to jump between different software to find information or run a report is time wasted.  Think of it as those elements of your business that fall through the cracks never to be…

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With another year almost under our belts this is a good time to reflect on the good things and not so good things that have occurred over the last 12 months.  This is also the perfect time to consider looking at different ways to attract new customers to your venue.  One method is to look at…

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