Mark Williams was recently selected to speak at the upcoming National Association of College Auxiliary Services Conference (NACAS) October 14 – 17. The annual C3X conference and expo will be held in Orlando, FL and draws higher education professionals together to network and learn more about enriching the campus experience. Mark’s presentation is entitled Introducing a Grab & Go Customer Experience for Conference and Event Services Designed to Strengthen the Bottom-line and Improve Service Levels.

According to one of the most influential research and advisory firms in the world, Forrester, 72% of businesses say improving the customer experience is their top priority. As competition for conference business continues to rise it is clear providing excellent customer service can be the difference between winning and losing business. With recent technological advancements there are smarter and cheaper ways to separate your conference business from the pack by introducing a few simple, self-service options to create a great customer experience that will keep them coming back for more.