New Tech’s Role In The Events Industry
Immersive technologies are the talk of the tech world and there are numerous ways that these are being used to enhance the event industry and the event planning process. From artificial intelligence to virtual reality, there are endless possibilities for what can be done.
Venues have been creating more immersive experiences when it comes to viewing spaces. With the ability to click through a space and “move” around a room with your mouse and get a full 360 view of a venue, clients can take a deeper look at a space before arriving on site. This can be helpful as it will give the client a better understanding of the overall venue as well as whether they think it is the right fit for them. Whether your client is planning a wedding, hosting a conference, or hosting a team retreat, this ability opens the doors to a plethora of more clients that may have otherwise ruled out a venue due to travelling distance and an inability to view a space in person. Technology has developed further, and this is even being done with virtual reality. VR experiences can transport attendees to a particular location and give them that same experience of walking through a space and getting a feeling for a particular venue. This is exciting for both those looking to plan an event, as well as for those that work in the industry.
Another term that has been seen in the tech world a lot recently is artificial intelligence and it is also doing big things for those in the event industry. For larger events, it can be tough to get back to each attendee with their questions. AI powered chatbots can now act as the first line of contact with customers if they have questions. If these chatbots are able to answer a client’s question, it can allow for the event manager to put more effort and energy into the other details of the event in order to ensure the best experience possible. AI can also help to track the data of an event such as sessions attendees have registered for. This can be valuable information, especially for a repeat event as it can help the planner to gauge engagement levels and plan accordingly for the following year.
Technology is helping to break down barriers. For events that require people to travel, hybrid options allow attendees that would otherwise not be able to make it, to attend these events digitally. Speakers and sessions can be live streamed, and these sessions can be translated in real time, allowing for those who speak another language to listen in as well. There is a wealth of knowledge that can be gained by a much wider audience, and this is all thanks to emerging technology.
With new technology, a lot of the legwork is being taken out for event planners and this can give them more time to take on more events, focus on the creative process of event planning, and giving their clients the best experience possible. Event management software is continuing to advance and there are services available for every part of the event planning process. From catering to booking a space to setting up registrations, the right event management software will be your best friend. It can act as a time saver, a way to track expenses and profits, and a way to store clients all in one place. This holds a lot of value when it comes to the event planning process.
The event planning landscape is changing quickly, but new immersive technologies are paving the way for inclusive global events, more immersive experiences, and better ways to manage the event planning process.