Posts by Mark Williams

No if, ands, or buts about it your business is suffering if you are using multiple systems to manage its day-to-day operations.  The time it requires to jump between different software to find information or run a report is time wasted.  Think of it as those elements of your business that fall through the cracks never to be…

When you start looking into investing in any new product or service the question of whether or not you will see a return on investment or ROI will come up in conversation usually with the finance person or your boss.  It can be a difficult question to answer if you are not prepared.  Before we…

As we look at closing the books on 2016 and starting a fresh new chapter in 2017, have you given any thought to making some resolutions for your conference and event business?  It’s fun to reminisce about your past successes, but it can be a bit more challenging to identify what needs tweaked or revamped to continue…

With another year almost under our belts this is a good time to reflect on the good things and not so good things that have occurred over the last 12 months.  This is also the perfect time to consider looking at different ways to attract new customers to your venue.  One method is to look at…

When looking at making any sort of purchase at your venue, especially software, it can be a daunting endeavor no doubt.  The purchasing process is like the game of Chess, strategy is key to winning and knowing the rules are critical to your success.  The hoops you need to jump through or committees that need…

In your ongoing effort to improve your business and customer experience it is inevitable that you will come across naysayers when you start to look into adding a new software system.  As we indicated in our last post having a cross-functional team is an important early step in the process because it takes into account a variety…

Psst did you know that all software systems are not created equal and that is what makes finding the right software system a challenge especially for conference and event professionals.  However, if you follow some simple rules the experience of searching for a system should be more productive and, even better, you will eventually get a…

Like a mime that goes to the trusty trapped in an invisible box skit, the feeling like the walls are closing in on you is common especially for many users of server based commercial and home-grown software systems.  The key to avoiding your business from being trapped in a software’s confined area is scalability.  Wikipedia…

In this day and age where your operational budget continues to shrink, but demand to deliver the highest level of customer service continues to grow many conference professionals are looking for ways to do their job better and reduce costs.  SAAS or software as a service has become a great option since it provides a lot of…